Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels brassy and yellow tones while providing exceptionally gentle cleansing to brighten, maintain and protect your signature blonde shade.
 
Proprietary sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retention*
Pure violet pigment instantly neutralizes brassy and yellow tones
Brightens, illuminates and adds luminous, glossy shine
Dramatically increases tensile strength and elasticity while nourishing and smoothing
Provides unsurpassed color and heat protection up to 450°
 
*Color retention after ten washes using ColorProof Shampoo and Condition. Results may vary..
 
Recommended Usage:
 
Wet hair, lather. Leave on for 1 - 2 minutes, or as needed. Rinse. Follow with SignatureBlonde Violet Condition.